Each year, Munich transforms into the beating heart of Bavarian culture, and in 2025, from September 20 to October 5, the world is once again invited to raise a stein and take part in the most iconic beer festival on the planet: Oktoberfest.

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A FESTIVAL ROOTED IN HISTORY

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Oktoberfest began over 200 years ago, in 1810, as a royal celebration. Crown Prince Ludwig (later King Ludwig I) married Princess Therese of Saxony-Hildburghausen, and the citizens of Munich were invited to join the festivities on the fields in front of the city gates—what is now known as the Theresienwiese. The celebration was so well-received that it became an annual tradition, evolving from a horse race into the grand beer-filled cultural celebration we know today.

Over the decades, Oktoberfest grew to include beer tents, traditional music, carnival rides, parades, and a joyful gathering of people from all over the world. Today, it stands as a powerful symbol of Bavarian hospitality and pride.

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THE SPIRIT OF OKTOBERFEST

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Attending Oktoberfest is more than just drinking beer—it’s stepping into a cultural phenomenon where history, community, and celebration come together. The atmosphere is electric: brass bands fill the air with music, locals proudly wear Lederhosen and Dirndls, and long communal tables encourage strangers to become friends.

The festival grounds feature 14 large beer tents and 20 smaller ones, each with its own personality and specialties. These tents are hosted by some of Munich’s most respected breweries—such as Paulaner, Augustiner, Spaten, Löwenbräu, Hacker-Pschorr, and Hofbräu—who serve their specially brewed Oktoberfestbiers by the liter. Alongside the beer are classic Bavarian dishes like roast chicken (Hendl), pork knuckle (Schweinshaxe), pretzels (Brezn), and sausages (Würstl)—each a celebration of regional culinary tradition.

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WHY OKTOBERFEST MATTERS

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To be present at Oktoberfest is to witness the magic of tradition made alive. It’s not just a party; it’s a reminder of the importance of community, heritage, and joy. Whether you're there for the opening parade with its horse-drawn beer wagons, the infectious music, the handcrafted outfits, or simply to share a toast with people from around the world, Oktoberfest offers a profound sense of belonging.

In a world that moves fast, Oktoberfest reminds us to slow down, savor the moment, and celebrate life—together.

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